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Probably way too many web businesses and IM marketers obsess about the area above the fold. If you are totally new, above the fold means that area you see without having scrolled down the page. According to usability experts, it isn't worth worrying over. But you have to use common sense because if the area above the fold fails, then that will be the problem more than anything else. The goal isn't to concentrate on above or below the fold; the goal is to keep from accidentally turning off your visitors. You can keep all of your vital information below the fold and it will all be perfectly fine.
NB : The post is of interest general use and whilst it is accurate at time of posting you can always try the posters website for the most recent news. Read more about it all here web designVisitors that arrive at your website will typically not read your content - they skim and scan it instead according to usability research. It is very common for people to scan and scan everything without reading your content. This type of behavior, since you know what they will do, can be used to your advantage. It is in your best interest to strategically place phrases in the content for people to read.
Your goal is to make them slow down and read your content. That's why you need to use the right phrases. Then you can also make them bold and italicized as you wish. The phrases will make them stop, and actually take notice about what you have written in your article. Those phrases are like little hooks that catch their attention and then you reel them into a paragraph.
For about a decade, the Internet marketing community has been experiencing an ongoing trend that most people simply do not know about. Traffic that comes to a website, the trend is showing, typically does not arrive on the home page - it arrives somewhere else on the website. When it comes to your home page, you do need to have on page factors that are appropriately done for SEO. In most cases, the traffic that you get to your website will arrive at internal pages. This is usually attributed to search engine external links and social media interactions. When it comes to your visitors, that arrive at your internal pages, make sure they are optimized to convert and make you some money.
Sure, for some, website usability feels like advanced work but it doesn't necessarily need to be. When you're first getting your feet wet in Internet marketing and website design it's good to do as much learning as possible because that is how you will make more money later on. There isn't any reason to ignore this kind of knowledge.