1) Cheesy poofs rule!
2) I find that it turns out better if you just write down a few ideas, write out the whole story, work in those ideas, read it over, hate it, tear it up, spend the next 3-4 hours trying to work out a new story, go to the bin and piece back together the bits of paper, write it all out again and love it. Just sayin' that's what I do ;)