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Search engine optimization is critical to anyone looking to penetrate the world of online marketing. A good internet marketing business plan includes search engine optimization (SEO) as one of its many essential components. With proper SEO you can take your business up more levels than you can probably count! Being able to apply proper SEO and knowing what it can do for you are two different things entirely.


This is why this article is essential. In this article we are going to teach you some SEO basics that you need to know if you really want to help your IM business get off of the ground.


All your site's pages need to have unique title tags centered on keywords.


This means you will have to modify the code of your site a little. Including these tags isn't very complicated, which is quite lucky. You can simply type them in and be done (hire someone if you do not feel comfortable doing this). You need to ensure that your keywords are well targeted. With the help of these tags, the search engine spiders will be able to properly sort and organize your page, making sure it appears in the right search engine results pages. You don't want the keywords to be focused on your business name, so make sure they are connected to your brand instead. Building links is something else that's important. You don't need anyone else to tell you this either. Search engines use links as a sort of popularity contest. No matter how many new and exciting algorithms the search engines come up with they still rely heavily on links to help them decide where any given site or page should rank. A lot of marketers resort to buying links in bulk from various link building sites. Do not fall into this trap. Major search engines will ban sites they believe are doing this. If you want to go about this the best possible way it's a good idea to build relationships for the purpose of gaining those necessary links.


You also have to remember to make a submission to the search engines with your site address. You can "force" search engine spiders to investigate your site by getting an inbound link from a popular site. This is a much faster option than taking the time to fill out the form on the official site. Still, those official submission forms exist for a reason and shouldn't be ignored. Why not work on gaining links and do your submissions at the same time? Sooner or later, the search engine spiders will end up on your site with this approach. This is an effective strategy everyone benefits from. Instead of being just another site looking for attention, you'll be seen as someone with a legitimate business since you are using the official forms.


There are plenty of small things you can do to help you with your SEO efforts. From internal linking to updated content and link building campaigns, it will all make life easier when it comes to increasing your rank.


Your site will gain more traffic and you will be able to increase your sales as well if you are good at what you do. These are just a few of the many strategies there are in terms of SEO. You'll discover many more with a little research.