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Online visibility is very crucial. With the total number of websites today, it is impossible for all of them to feature on the first page of a search engine. One of the reasons why some website does fantastic is because they are located on the first page. Businesses, institutions, etc. pay a lot of money for search engine optimisation (SEO) of their website. To gain visibility, hence have your site among the first 20 of a search engine list, SEO plays an important role, and one of the main aspect of SEO is backlinks.


What are backlinks and how they help SEO purposes

The backlink is a link on some other site on a particular website. For example a web page (the referent) may contain text, and in those texts an hyperlink which when clicked, opens another website (the referrer) that could be related to or not with the topic being discussed on the referent website. Search engine algorithm often uses backlink to rank websites on their search list. The more backlinks, or better said, if there are many links in other websites pointing towards your website, the higher your ranking will be on a search engine list. So there is no doubt that backlinks are very important for SEO purposes. When seeking to improve the ranking of a website, SEO specialists often seek to increase the number of backlinks for that particular website.

Best backlink checker and why use one

Knowing how many backlinks you have on your website is very important. Firstly, the more backlinks you have, the better, and second not all links are appropriate. You cannot just have any type of links pointing to your website, but those relevant to the topic of the website carry more weight. When verifying the backlinks to your website, you will need an appropriate tool. Such a tool can be found free of charge or for a certain fee on the internet. Check my signal is one website that contains all the tools for search engine optimisation purposes free of charge. There you can find a backlink checker that uses the same type of crawler and indexing method as those used by search engines to rank websites. You therefore obtain statistic not just about the number of backlinks to your website, but it verifies also deeply nested pages, not just surface level pages. There are different types of backlink checkers that can be found online either free of charge or for a certain fee.
• Backlink volume and validity checker – This type of checker provides information about the validity of the link, and whether the link is still operating or not.
• URL evaluation – Depending on the type of backlink checker used, some evaluate a single URL at any one time, while others have the capability of assessing many URL simultaneously. It is mostly to save time. If you have many websites, you can enter their URL and have them evaluated simultaneously instead of one at a time
• Standard checker – This is also the most widely used by many SEO professionals. Similar with the one on this website, they provide simple statistics on the number of backlinks contained on your website.

What to look for when checking backlinks

A backlink checker will basically provide you with a bunch of data, basically a trust and a citation flow.
• Citation flow – This just tells you how popular a link is without taking into consideration the quality of the link.
• Trust flow – conversely this type of statistic measures the trustworthiness of the links on your website
Both these flows provide a numbers that amount to 100. The ratio of these two flows indicates how trustworthy or authoritative your website is. The higher the better. For example, if CF/TF is 0.3, that is not good enough. The best ratio is 1. A website with a CF/TF ratio of 0.9 will rank high on google and considered a trustworthy or authoritative website. This simple example indicates the importance of backlinks for SEO.

With a backlink checker, each link can be verified. You are able to follow a link to its source, meaning to which website the link leading back to yours has been placed. This is important because, if the link is impacting your CF/TF ratio negatively, it would be best to have it removed

How links are made to your website
Your website URL can appear on other websites in many different manners. For SEO purposes, you may know some website with which you would like to collaborate with and ask to exchange links. I place yours and you place mine. This is a strategy used by many people seeking to increase their ranking on search engines. Another method is that without your consent, and you can do anything about it. Other websites place your URL on their website, maybe because it is popular, authoritative, or for some other reason. It is always important to know that if your website is ranked on the first page of search engines, it may not always be the case. When the ranking of your website starts to slip, then having a backlink checker like check my signal, is quite important and will help you notice the reason why.