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SEO And Building A Web Business
0 reviewsIf you plan on building a web site and turning it into a profitable business
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If you plan on building a web site and turning it into a profitable business one thing that you absolutely must do is learn the basics of search engine optimization and marketing. Generally speaking we refer to this as SEO. When you do good SEO on a website you are setting it up for great success. When your SEO is not so good then your website will certainly suffer.
Good SEO always begins with the structure of your website. You want your site to be designed in such a way that it will be easily indexed by Google and the other major search engines is SEO agency Melbourne. This indexing happens automatically via "spiders" or web bots that roam the internet looking for data and other changes.
Now to structure your site properly you need to make sure that all of the relevant pages are there. The search engines like to see a good home page with relevant content about your niche. They like to see a contact page, about page, and a privacy policy page as well. Do not worry about whether or not your site really needs these pages. Just put them up in order to make the Google happy.
It is also a good idea to build several internal pages that are full of good content. For example if you had a site about Ford cards then you might target the home page to the keyword "Ford Cars," and then create some internal pages with information about some of their cars. A good internal page in this regard would be something like "Ford Mustang."
The point is to convince the search engines and your prospects that your site is highly relevant and an authority in your niche. If you are able to do this successfully then you will have a great chance of setting yourself up for success. Of course this has only scratched the surface of your SEO campaign. It needs to get far more complicated than this.
The next thing that you will want to do is to start drip feeding relevant articles with links pointing back to your site all over the internet. You can do this by using article marketing software, posting directly to article sites yourself, and even by trying to get other related websites to let you right articles for them. The higher quality of the site that you are posting to the more influence that link will have.
You can kind of think of each link as a vote for your site. The more that you have the higher you will rank. Of course it is a bit more complicated than that, but in the most simplistic of ways that is basically how it works. Now to super charge your SEO efforts start hitting up Twitter and Facebook to generate even more interest and visits to your page. If you can get people talking about you on social media that is a very good sign and a flood of visitors is sure to follow.
Good SEO always begins with the structure of your website. You want your site to be designed in such a way that it will be easily indexed by Google and the other major search engines is SEO agency Melbourne. This indexing happens automatically via "spiders" or web bots that roam the internet looking for data and other changes.
Now to structure your site properly you need to make sure that all of the relevant pages are there. The search engines like to see a good home page with relevant content about your niche. They like to see a contact page, about page, and a privacy policy page as well. Do not worry about whether or not your site really needs these pages. Just put them up in order to make the Google happy.
It is also a good idea to build several internal pages that are full of good content. For example if you had a site about Ford cards then you might target the home page to the keyword "Ford Cars," and then create some internal pages with information about some of their cars. A good internal page in this regard would be something like "Ford Mustang."
The point is to convince the search engines and your prospects that your site is highly relevant and an authority in your niche. If you are able to do this successfully then you will have a great chance of setting yourself up for success. Of course this has only scratched the surface of your SEO campaign. It needs to get far more complicated than this.
The next thing that you will want to do is to start drip feeding relevant articles with links pointing back to your site all over the internet. You can do this by using article marketing software, posting directly to article sites yourself, and even by trying to get other related websites to let you right articles for them. The higher quality of the site that you are posting to the more influence that link will have.
You can kind of think of each link as a vote for your site. The more that you have the higher you will rank. Of course it is a bit more complicated than that, but in the most simplistic of ways that is basically how it works. Now to super charge your SEO efforts start hitting up Twitter and Facebook to generate even more interest and visits to your page. If you can get people talking about you on social media that is a very good sign and a flood of visitors is sure to follow.
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