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We are aware that in the ideal universe, SEO agencies ought to be earning their clients links with remarkable content assets and intelligent PR efforts - Try telling that to the advertising team handling SEO for an organization that sells 'Lattice Towers'. It could be done, yes, but in the real world, where cost efficiencies and time play with a significant factor in reaping SEO advantage, an alternative has to be laid out. Here we are going to be talking about 'surgical link building'. Pro active link building for ranking effecting gain.

The Holy Grail Of Links #keyword# #links#

Let's start with looking at the link that is ideal. We frequently like to regard our Blogger Outreach links as you are able to get to be close to the holy grail of links. Of course, nothing would defeat on an in-content link on the homepage of the White House, but we have to stay realistic here.

holygraillink

The best links seem a bit something similar to the above (this link is not affiliated with us in any way)

True & related website

We're happy, if your site is related, and true! We don't get overly hung up on the metrics. It is more about gut feeling... How well is your website is looked after? Is the remaining content on the website of high quality? You'll be able to tell within 10 seconds if a site is great quality, without looking in a single metric.

Non Promotional Intent

If a link is from an advert on a guest post, the site or an advertorial and is labeled that way, the link will perhaps be devalued by Google. Google are trying to find real individual 'votes' for other brands, websites or services. If a brand is advised inside the flow of the content, vouched for blogger or entirely from the site owner, this really is that which we should determine. We believe links from author boxes are of less value too.

In Content Link

We consider links from inside the key body of content are a lot more valuable than links for instance, not in this content, links within the sidebar or footer; links inside sidebar or the footer ordinarily have no context and might be there to get a non voting rationale.

This really is not saying all links from the sidebar or footer are not good, but generally, links within http://iguestblog.com that have important context are valued.

Other Links Out

It could seem biased, and therefore promotional or sponsored if your webpage is seen to be too weighted towards one link out. There may be a chance not at all or less if it is guessed to be solicited or the link is valued. A lot of links from pages where your personal brand is the only link outside could produce a design. It is consequently ostensibly fair and will hold more weight and longevity as a backlink in case the webpage has other links out to various sources.

Participation

In case the website or webpage has clear participation like comments or societal, we believe the link holds more weight in a search engines eyes.

Discover Your Clients Link Building Baseline

You may wish to learn the baseline of your customers existing attempts before beginning link building for the clients. Newer websites will have to have a distinct method of established sites, and local sites will require an alternate method of national websites (I will go over this a little later on).

brandanchors

Assess existing anchor text distribution

So you are not disproportionately pushing keyword anchors much more, it's worth checking anchor text distribution of your customers. It might be an instance of 'evening out' anchor text over the the next couple of months. Ahrefs is a good tool for investigating your backlinks, and checking your distribution.

Speed

Assess current pace of links

It could be worth checking the present velocity of the link acquisition. An abrupt change to this create a penalty and could trip a filter.

Determine content assets to link to

Make sure that the customer is 'linkworthy' and has content assets you can link to like infographics, blog posts or useful tools. In case you were 'pulling' links these are the most likely pages not money or service pages. Some SEO's consider that construction links to your particular page is the lone way to rate that page, when in fact value from a link can flow through the linking structure.

The Type Of Links That'll Create A Link Profile Look Natural

When it comes to surgical link building there really are a few types of links you'll want in your link profile. These links will of course should be constructed in an all-natural pace using natural anchors, but more about that later...

Directory Links Local Citations

We're not talking 100's of junk submission sites here. We're talking a good baseline of web directories that are local, topical and important. Before search engines existed webmasters submitted their sites to directories years, they're essentially how the net was categorised.

Whilst these links won't automatically supply a ranking effect that is huge, they will supply a sound natural baseline for the rest of your link profile. Particularly for brand-new sites, 20-50 high quality web directory links and local citations will be an excellent kick start to an SEO campaign. Don't forget the advantage of NAP for local results.

Below are some ideas as to where to find these directories:

UK

30 UK Business Directories

15 Free UK Business Directories

Free Google Backlinks for Company

US

25 of the Most Effective Web Directories

Various Web Directories

AU

Australian Web Directory List

Australian Business Directories

You will also need to search for '[industry] web directory' in google to locate web directories that are highly relevant expressly for places or your businesses.

Links From Bloggers Webmasters

When a brand gets popular, it's going to get linked to from Bloggers and webmasters within pages and places. This will essentially be the 'bread & butter' of your link construction profile. These are the links that search engines value the most.

By executing blogger outreach campaigns for the customers, these links can be acquired by you. We composed a post a while ago about just how to get blogger outreach opportunities. It's possible for you to try to ask to feature content on the website, or request links within content that is present.

resources

Resource Page Links

One other excellent type of link to acquire is a 'resource page' link. Plenty of sites, old and new like to list valuable resources to their own visitors. These pages are extremely useful to readers, and search engines really value the links as a vouch from your webmaster. You can obtain these sorts of links using the exact same tactic as blogger outreach.

Press Release Links

Press Releases should not be abused for SEO, but every once in a while when a firm has a milestone such as employee, a new site or product line, it can call for a small PR. Press Releases generally are not designed to help with Search Engine Optimization, but we do see that it creates links, sometimes occasionally, and naturally from the press releases themselves.

Link Building Patterns

Occasionally Search Engine Optimization agencies find it difficult to understand exactly what to do for their clients. Here are a few rough link building patterns for every type of client/website - web site that is local, brand new site, low rivalry website and established site.

We recommend you do not follow these patterns blindly, each link building campaign should be attentively considered, depending on the goals and present state of the link profiles.

Local Website

Local Directories (10-50 ) one off

2-5 Blogger Outreach Links per month

1 press release - every 6-12 months

Fresh Website

Web Directories (10-50) one off

5-10 Blogger Outreach Links, slowly increase per month

1 press release - every 6-12 months

Established Website

5-10 Blogger Outreach Links per month - raise seasonly

1 infographic promotion

1 press release every business milestone (no more than 3-4 per year)

Low Competition Website

2-5 Blogger Outreach Links per month

1 press release - every 6-12 months

Things To Link To

links

What lots of SEO agencies fight with is where to link to on their clients' sites. Some agencies construct each of the links to the money pages and are very commercial with this. Some agencies may construct links to the home pages, which will be a lazy way of doing things. Naturally you'd anticipate most the links to go to the homepage, some to the content assets (blog posts, infographics, tools etc) and the fewest to the cash pages.

Do not worry about your cash pages not ranking - with the right website architecture, the juice will flow around your website, and your other pages (contained cash pages) will get rewarded.

Prevent Routines & Unnatural Stuff

No site gets penalised from poor links. They get penalised from routines. We've spoke about it.

Look out for the following:

Abnormal anchor text

All links going to money pages

Links coming from pages with the exact same span of content

Links coming from pages that are biased towards one link

Links coming from labelled advertorials

Unnatural link speed

Don't Follow Link Building Trends

A common misconception with link building is that all of the time is changing. All the time isn't changing. What changes is the names of techniques (example: tiered link building, link wheels & link pyramids... topical hubs & web 2.0s... link exchange and resource page links), or the combination of link construction procedures bundled together, normally for advertising functions. Occasionally new technology allows to be used, and this also creates a brand new link building 'trend'.

This leads to SEO agencies chasing the newest approaches, using applications that is dangerous and running unnatural techniques, hence, getting their clients burned. That which we should recall is the principles of appropriate and good link building never transform.

Do not Believe Link Building

Search Engine Optimization agencies must not presume link building. Put simply, links from any relevant and genuine web site is great. Forget about grades and applications link building. Stay away from loopholes and 'hacks'. Stay grounded the more manual the better, with long term techniques.